Hello!

I'm Viren Kanjani

A Product Manager

About

About Me

Interests: Product Management, Badminton, Anime, Traveling & Tea

  • Name: Viren Kanjani
  • Date of birth: June 04, 1997
  • Currently in: Gurgaon
  • Based out of: Ahmedabad
  • Email: pingme@virenkanjani.com

Resume

Resume

Dynamic Product Manager with a proven track record of driving user engagement and profitability through strategic product innovations, data-driven decisions, and cross-functional leadership.

Product Manager

April 2023-Present

Collegedunia

Kickcash - Cashbacks and Rewards

  • Implemented instant sales tracking for users on the app, leading to a 12.87% increase in sales per user and a 49.97% improvement in Day 7 retention.
  • Launched a feature for tracking previously unrecorded sales, leading to a 36.36% reduction in customer support tickets. This initiative significantly lightened the support team's workload and reclaimed lost revenue, ultimately contributing to an additional 10% of the overall revenue.
  • Revamped the method for calculating user reward order slabs, optimizing for maximum user value while ensuring business profitability. This strategic change resulted in a 7x increase in the average order value (AOV).
  • Successfully managed the app's profit and loss, achieving gross profitability through strategic oversight and operational improvements.
Associate Product Manager

January 2021-March 2023

Collegedunia

Building Frizza & PocketCharge

  • Identified UI, UX, and technical gaps in the Android app using SQL, MoEngage Analytics, and user interviews, and successfully convinced stakeholders to prioritize an app redesign.
  • Led the app's redesign, resulting in a 36.36% increase in the conversion rate from installation to registration, a 35.36% increase in offer trials by active users, and a 45.9% increase in activation.
  • Directed the development of a centralized payment module for the app's wallet screen, achieving a 101% increase in the success rate of wallet transactions and a 52% increase in daily redemptions
  • Identified fraud patterns within the application and implemented security checks, resulting in a 32% decrease in payment deductions from partners.
  • Launched HTML5 gaming in the app as an engagement feature, leading to a 2.1% increase in app stickiness, a 70.59% increase in Day 7 retention, and a 102% increase in sessions per user.
Product Analyst Intern

August 2020- December 2020

Varidus

Worked on a MVP for a Marketplace product for Startups, Investors & Service Providers

  • Aligning and assisting engineers and UI/UX Designers towards taking the product from Ideation to MVP Stage.
  • Developing PRD to articulate product vision, design, and strategy.
  • Defining & Validation of Market & Product Assumptions.
Assisstant Manager - Digital Marketing

May 2019 - August 2020

SUNTECK REALTY

Worked on lead generation & branding for a real estate company in Mumbai

  • Managed performance marketing campaigns across various projects, with budgets ranging from INR 15 lakhs to INR 2.5 crores.
  • Spearheaded the process flow and integration of WhatsApp/Chatbot as communication channels.
  • Acted as the Single Point of Contact (SPOC) for establishing and defining Salesforce process flows across Marketing, Pre-sales, Sales, and CRM departments.

Download Resume

Contact

Contact Me

Address

Collegedunia, Gurgaon

Email Address

pingme@virenkanjani.com

Website

virenkanjani.com