Hello!

I'm Viren Kanjani

A Product Manager

Hello!

I'm Viren Kanjani

A Product Manager

Hello!

I'm Viren Kanjani

A Product Manager

Hello!

I'm Viren Kanjani

A Product Manager

Hello!

I'm Viren Kanjani

A Product Manager

Resume

Resume

Product Manager with ~4 years of experience in data-driven innovation and operational enhancements. Led redesigns for Kickcash, Frizza, and PocketCharge, boosting user experience and engagement. Skilled in leveraging analytics for strategic decisions

Product Manager

April 2023-December 2024

Collegedunia

Kickcash - Cashbacks and Rewards

  • Developed and managed quarterly product roadmaps aligned with strategic goals, prioritizing feature development and establishing KPIs for success measurement.
  • Conducted daily stand-ups to synchronize efforts, address blockers, and ensure alignment on priorities with a cross-functional team comprising engineers (5), designers (2), marketers (1), operations (4), and product analysts (2).
  • Increased sales per user by 12.87% by implementing instant sales tracking through pattern analysis of payment confirmation pages, leveraging user browsing data alongside third-party integration.
  • Reduced customer support tickets by 36.36%, enabling users to claim untracked sales.
  • Increased Average Order Value (AOV) by 7x through a revamped reward calculation model that enhanced value and maintained profitability.
  • Achieved a 40% increase in new referred user activation and a 66.67% boost in overall activation rates by redesigning the referral program and implementing a cohort-based reward system with exclusive time-limited offers, leading to a 28.21% rise in recurring sales.
Associate Product Manager

January 2021-March 2023

Collegedunia

Building Frizza & PocketCharge

  • Created detailed user stories and epics in JIRA to improve clarity and alignment across the design and development team.
  • Drove a 4x revenue increase by achieving a 36.36% rise in offer conversion rate, 35.36% increase in offer trials, and 45.9% boost in user activation through identifying UI, UX, and technical gaps in the Android app, leading stakeholders to prioritize a frontend redesign and backend code refactor.
  • Achieved a 32% reduction in payment deductions by identifying and addressing fraud patterns through enhanced security checks.
  • Drove a 2x increase in sessions per user, enhanced app stickiness by 2.1%, & improved D7 retention by 70.59% through the design and deployment of competitive gaming with real money rewards.
  • Boosted D30 retention by 52% and increased offer conversion rates by 11% through the implementation of gamification features, including leaderboards and virtual currency.
Product Analyst Intern

August 2020- December 2020

Varidus

Worked on a MVP for a Marketplace product for Startups, Investors & Service Providers

  • Aligning and assisting engineers and UI/UX Designers towards taking the product from Ideation to MVP Stage.
  • Developing PRD to articulate product vision, design, and strategy.
  • Defining & Validation of Market & Product Assumptions.
Assisstant Manager - Digital Marketing

May 2019 - August 2020

SUNTECK REALTY

Worked on lead generation & branding for a real estate company in Mumbai

  • Managed performance marketing campaigns across various projects, with budgets ranging from INR 15 lakhs to INR 2.5 crores.
  • Spearheaded the process flow and integration of WhatsApp/Chatbot as communication channels.
  • Acted as the Single Point of Contact (SPOC) for establishing and defining Salesforce process flows across Marketing, Pre-sales, Sales, and CRM departments.

Download Resume

Contact

Contact Me

Linkedin

Profile Link

Email Address

pingme@virenkanjani.com

Website

virenkanjani.com